Dr Rachel Gawley Lead Researcher | New Ventures & Blockchain.Rachel is Lead Researcher in the New Ventures & Blockchain team at PwC. She works with startups and large corporations, including the most recognisable brands in the world. Her passion is asking questions to understand behaviour, blending rigorous research methods and lean startup mindset to solve complex problems. She specialises in bringing together customer desirability and the art of the possible to innovate. Previously, she founded and was the CTO of a MedTech company using emerging technologies for rehabilitation. Her mantra is “be kind, stay curious, do good”.
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